The JKB Marketing Blog

From DMNews:

Growth in the number of house file names helped a business-to-business marketer of art elements triple the response rate for its November 2003 catalog compared with the book mailed in 2002.

Current customers continue to be the most overlooked commodity in most businesses. What can YOU do to get the most out of this valuable resource?

You are witnessing the birth of a blog.

You'll soon find the latest marketing news, strategies, tips, and much more. All provided from the point of view of marketers on the front lines of the businsess world.

We believe that the #1 goal of marketing is producing sales dollars.

Our primary concern is small to mid-size businesses that can't afford to spend their money building their brand through "institutional" advertising. Institutional ads are the ones that don't ask the prospect to take an action.

Keep checking back and you'll learn current strategies others are using, and how effective they are. We'll keep you up-to-date on the the latest laws and regulations so you don't get fined or thrown in jail. And we'll throw in whatever marketing and business tidbits that we'd like to share with you.

Enjoy...