The JKB Marketing Blog

A recent survey conducted by the Software Usability Research Laboratory investigated the online reading habits of 330 respondents.

You may want to consider that 30% of the respondents print out and read product information offline. Is your site easy to print? What does it look like when it is printed? You could be losing customers by not knowing the answers.

While most of the respondents (72.7%) read their newlsetters online, that still leaves over a quarter who prefer to print out their newsletters.

The size of the document and its purpose are two major reasons why someone would choose to read offline. People read online if the copy is short (under 5 pages) or for entertainment purposes. While they like to print out longer or more important information.

There exists a great demand to print out your site's information. You should test to make sure your key pages print out correctly. You can do this using by designing your page from the beginning with printing in mind, using a print-specific stylesheet, or creating a link that points to a separate printable page.

Otherwise, you could be alienating 25-30% of your visitors!