The JKB Marketing Blog

Web usability guru Jakob Nielson on web users:

After ten years of watching Web users, one clear conclusion is that they are utterly selfish and live in the moment. Giving users exactly what they want, right now, is the road to Web success

You will be greatly rewarded by taking the time to examine your website and look at it from a user's perspective.

Does your site have a clearly defined purpose?
Is it easy to scan?
Are there any unimportant elements where important elements should be?
Is your content in its proper context?
Does your site load quickly?
Does your site's appearance match the image you are trying to send?
Is your site out-dated, or contain out-dated elements?

The web is a consumer-dominated media. When visitors become frustrated for any reason, they can simply click a button and be done with you. You have to have relevant content in an easy-to-understand form. You need to have intuitive navigation with explicit labels. You need to direct the user to do exactly what you want them to do.

By taking a fresh look at your site and making some minor modifications, you can lessen your bounce rate and see increses in your conversion rate.

If you're going to have a site, you might as well get the most out of it. Right?