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Marketing Quotes

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"Market research can establish beyond the shadow of a doubt that the egg is a sorry product and that it obviously will not continue to sell. Because, after all, eggs won't stand up by themselves, they roll too easily, are too easily broken, require special packaging, look alike, are difficult to open, won't stack on the shelf."

Robert Pliskin - quoted in Stephen Donadio, The New York Public Library: Book of Twentieth-Century American Quotations

"...blockbuster successes are achieved by interpreting and shaping the customers' strongest desires".

Gian Luigi Longinotti-Buitoni - Selling Dreams

"An organization can and should set objectives for every marketing program. An objective must be realistic, specific, and measurable."

Kevin J. Clancy and Robert S. Shulman
- Marketing Myths that are Killing Business

"Statistical methods and statistical terms are necessary in reporting the mass data of social and economic trends, business conditions, 'opinion' polls, the census. But without writers who use the words with honesty and understanding and readers who know what they mean, the result can only be semantic nonsense."

Darrell Huff - How to Lie with Statistics

"Many corporations are rushing headfirst into electronic communications without a realistic set of priorities that will help them focus on the user and intelligently extend their corporate identity into the new media."

Alan Siegel "Digital Voice" (1996) Design Management Journal

"...what you say is of primary importance, as opposed to how you say it."

Reginald B. Collier (1998)
"Predicting the sales effectiveness of advertising"
Quirk's Marketing Research Review

"The most important job of an advertisement is to center all the attention on the merchandise and none on the technique presenting it"

Roy Durstine - This Advertising Business

"To run an advertisement without a headline is like opening a store without hanging out a sign to tell people what kind of store it is."

John Caples - Tested Advertising Methods


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