Processes >>> Improve

Just because your marketing piece is producing good results doesn't mean your work is done. No no no. You should continue to test different elements to see if you can create an even better one!

However...

Never stop running a successful ad while it is still making money!!!

You may want to try different offers, headlines, copy, price points or guarantees to attract different targets. Even by making small changes... such as a slightly stronger guarantee or adding "How To" to the beginning of your headline... you can get measurably better results. Just remember to always test to be sure you have a winner.

And don't change your successful ad because you're tired of it... change it only when you have created an ad that has proven to be better.

At this point you can even try some "off-the-wall" IDEAs and see how the market responds. You may come up with the best IDEA yet!

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