Processes >>> Test

Are you skeptical about the value of your advertising dollars? You are correct to be concerned you may lose big money on a new campaign because...

All the focus groups, surveys and articles on market research in the world won't be able to tell you how effective your new marketing piece will be.

The only way to know for sure is to test your campaign in the real world, on real people. But, there IS a way to reduce the risk. You can use tests on small groups to estimate how effective your campaign will be on a large scale.

Your trial should be representative of your overall list. Also, be sure the sample size is large enough - over 1,000 should be adequate - to give meaningful results. If you don't have a large list to work with, you can simply track trends over time.

Test different headlines, offers, copy length and other elements against one another and let the market tell you what works best! Testing helps you get more bang for your buck while limiting the risk.

It doesn't get much better than that!

Once the numbers show you've got a winner (not a loser), you're ready to rollout and make some Mad Cash!

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